Brochures, Pamphlets, Paper Ads etc Are the Miniature Resume of a Business

Several things happen when a prospective client views a piece of your advertising literature. On the surface there is a conscious and literal analysis of what is before them. Simply put, the prospect examines the details of your offer/statement. They examine the benefits of your product or service. On another, more sub-conscious level they examine the less apparent details of the presentation. These details include color, phrasing, layout, and the actual method of promotion. (i.e. flyer, brochure, postcard, newspaper ad, etc.,)

When contemplating a new addition to your advertising arsenal seriously consider having brochures made up. A well thought out brochure can be a self contained marketing campaign that provides the bait, hook and the muscle to reel in a new customer.

Survey verifies importance of newspaper advertising
When consumers need to make an informed choice for shopping, they rely on newspapers nearly 3 times more than the nearest media option (Newspapers 44.3%, TV 18.9%) (Rural areas..aka weeklies – 48.9%, TV 17.2%)
More than any other medium, when consumers want information on home products, hardware, grocery (45.8), electronics, furniture, real estate, new vehicles, what is on sale or local events (43.1), they turn to the newspaper. Overall, it is THE one source they rely on most for advertising. Not surprisingly, over half of all females polled showed they prefer newspapers for advertising.